Top 17 at Miss World 2006
Challenge Re-Signs for Miss World Competition
WorldScreen.com, 19-Nov-2008
LONDON, November 19: For the third consecutive year, Virgin Media Television's family entertainment channel Challenge will be the exclusive U.K. home for the Miss World Competition.
Through a deal with the Miss World Organization and Zeal Entertainment, Challenge will air the live two-hour event, held this year in Johannesburg, South Africa, on December 13. Last year's airing of the competition boosted the channel's slot average by 186 percent.
Dave Clarke, the controller of Challenge, said: "Miss World is a perfect fit for Challenge, as the ratings have shown in recent years. We're proud to be the U.K. television home of the spectacular final for the third year running and can't wait for this extravaganza to inject some much needed, sunshine, glitz and glamour to the winter schedule."
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